But it's still going to be a major force in podcasting for years to come — because it's hanging on to Joe Rogan. Spotify says Rogan, the most popular person in podcasting, will be sticking around the platform via a "multiyear" contract. AdvertisementAll of this makes a lot of sense, given the way that podcasting — and Spotify's commitment to podcasting — has changed. That backing almost certainly helped keep Rogan with Spotify for another deal. So instead, this deal means Rogan gets a reliable income source, and Spotify gets the best-known name in the industry.

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Persons: —, it's, Joe Rogan, Rogan, Rogan's, Meghan Markle, Prince Harry, Alex Cooper, Cooper, Alex Jones, Neil Young, Rogan didn't Organizations: Service, Spotify, Street Journal, Bloomberg, Business, Apple, YouTube, Edison Research